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Top 5 Video Marketing Trends for Jewellers

Get started with video marketing for your jewellery business with these 5 fun ideas!

Mascot showing videos.

In case you didn’t know this already, videos have become game-changing. Not just in entertainment, but also in marketing! They keep your audience hooked from the beginning to the end, leaving a lasting impression on your buyers.

Did you know? Having videos on your jewellery business website not only increase your conversion rate, affect your sales, but also, make you 53 times more likely to appear on the first page of Google, giving you more exposure and more audience!

Still thinking about how to get started with video marketing for your jewellery business? Here are 5 tips to get you going!

  1. ‘About me’ videos 

We’ve spoken about the importance of authenticity in our previous blogs. ‘About me’ videos are a great marketing tool that gives you a chance to share the values and attributes of your jewellery brand and also allows your audience to see the personality behind the brand.

  1. Live Videos

According to Livestream, about 82% of viewers prefer watching live videos from the brands they follow. Why? Livestreams allow your audience to see and understand the people behind your brand name, give it a human connection, and also increase engagement.

Preference chart
  1. User-generated Video Content

Nothing gives your jewellery business credibility and genuine touch than reviews, testimonials and unboxing videos from your own customers. These videos not only build trust among your audience but also increase the shareability of the video. 

  1. Engagement Videos

These are social media videos made specifically for interacting with your audience. While “Live” videos are the more obvious option for interaction, you can still engage with your audience without going live by posting a video that gives an update about you or your business with an element that gets them to engage in some way.

  1. Process Videos

Similar to the ‘About Me’ video, process videos are unique because it gives your customers a ‘Behind the Scenes’ look at the process of making your jewellery. This type of video is less about making a long-lasting piece and more about engaging your customers on social media. These videos are great for your social media and can easily be posted with regularity. They also don’t require a lot of production and editing – most of them can be shot on your phone with jump cuts of the different steps in making the piece (design, prep, cutting & filling, soldering, finishing, and finished piece). 

Regular social media posting is helpful and brings consistency in your connection to your audience, but video marketing takes your connection to the next level! With changing times and evolving users, it is important that you keep up with new ways of connecting with your audience! 

Looking for ways to show off your jewellery inventory? Read our piece on how to photograph jewellery, all by yourself!

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