Augmented reality is an emerging technology that combines virtual information with the real. 70% of consumers between ages 16 and 44 are aware of AR. It is stunning because AR has only become available to a large number of consumers only a few years ago. In 2020, 32% of consumers were using AR while shopping. Using 3D technologies in your online shopping experience can increase your conversion rates by up to 40%. Using AR can give customers the confidence to buy, increase their post-purchase satisfaction, and reduce their return rate. AR will become a more and more integral part of life in the coming years. Retail is expected to account for 5% of AR use by 2022.
This is not all Apple has the world’s largest AR platform, with hundreds of millions of AR‑enabled devices, as well as thousands of AR apps on the App Store.
Now let us understand the interesting real-life uses of Augmented Reality
1) AR in Medical Training
Augmented Reality is now used in medical training, from operating MRI equipment to performing complex surgeries, AR tech holds the potential to boost the depth and effectiveness of medical training in many areas. Also, it’s not limited to just training. AR also has applications during operations where it can help reduce the need for more traditional invasive cameras and probes.
2) AR in Retail
The retail sector is also starting to use AR to increase consumer engagement & give them a better & interactive shopping experience Harley Davidson is a great example that is making the most of this trend. It has developed an application for its customers & users that lets them view a motorcycle in-store and customize it (changing paint jobs, adding accessories) on their phones.
Source: Patrice Is My Middle Name
3) AR for broadcasting news
The BBC channel coverages its news through AR. Be it a weather broadcast or a sports event, AR has become more common than ever. This engages the viewers even more deeply
Source: The Broadcast Bridge
4) AR in Jewellery Industry
Plushvie offers a Real-Time and smooth Jewellery try-on experience online. Customers can select the jewellery, try them on their neck virtually & make an informed decision. Also, we can help you integrate Jewel-Try for your brand &website. We have expert developers and designers to give you this flawless virtual jewellery trial online at your comfort with extreme ease.
5) AR for Interior Designing & Modeling
AR helps professionals visualise their final products with ease during their planning phase. Through AR one can take virtual tours to see how their designs might look, and even make virtual on the spot changes. This can even be expanded to city planners who can model entire city layouts and go for a tour.
6) AR in movies & games
In the movies & entertainment industry, it is necessary to make a one to one connection with the audiences especially kids. Movies like Harry Potter are tremendously popular & successful because the audience feels like they know the characters very well & they see themselves with the movie characters in the same room. AR helps the audience bond & connect even better with the fictional as well as non-fictional characters. Also, as a matter of fact, the makers of AR sensation Pokemon Go are soon planning to release a Harry Potter-themed AR game that fans can interact with day in and day out.
Source: Financial times
Source: interesting engineering, Inc.
The possibilities of AR reaching every part of our lives is endless. The future of augmented reality is getting evident with each passing day. AR has proven that it can add enormous value for consumers in the shopping journey given that physical retail must evolve. And for retailers, the revenue gains could be huge. No doubt augmented reality is going to rule the tech world in the near future.
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