Keep ahead of your growing competition, and take your jewellery store to the next level of growth with these easy steps!
Do you know what the most popular pastime of people is today?
Binge watching.
Whether it’s spending a lowkey weekend or a romantic date or a plan to hang out with one’s friends – more and more people just like to stream content on the ever-growing OTT platforms.
But do you know why people are drawn to movies and TV shows like never before?
Because there is nothing more attractive than a powerful narrative that draws the attention of people.
In this technological day and age, businesses are finding new ways of connecting to their customers. A study finds that companies that deploy chat have higher revenue and a better retention rate. The importance of establishing unique customer connections can be guessed through the fact that many studies have found that the Customer Engagement Solutions Industry, valued at $15 Billion in 2020 is expected to reach $31.1 Billion by 2026.
As a consumer brand, you too can build a special place in the viewpoint of your existing and potential customers if only you can give them a glimpse into your jewellery brand’s vision and convey that through a powerful narrative.
In this blog, we take a look at four ways you can communicate your jewellery brand’s story to get more people to pay attention to your brand.
- An inviting Website
A website is a great “come, get to know us” invite to every potential customer. Not just that, it gives your jewellery brand a location on the internet and provides you credibility. You can use your website not just to provide your customers with an online marketplace but as a platform to tell your brand story. Websites are also a great way to tell your less-frequent visitors about ongoing sales and discounts!
- An accompanying Mobile App
A mobile app is a more convenient version of a website, giving users more flexibility and ease of operation. It also gives you more leverage when it comes to ways to reach out to your customers. A mobile app helps announce new arrivals, and discounts, and is a great way to introduce loyalty plans for your frequent buyers.
- A user-friendly UI/UX Design
The only thing that makes a website or a mobile app even better is a great user interface. Having a website and a mobile app is nice, but are they smooth to use? Or are they creating more problems than they solve? It is important to have a user-friendly UI to create hassle-free, seamless shopping experiences for your buyers. Trust us, you don’t want your customers to be haunted by lengthy and tedious shopping procedures. A research points out that about 77 per cent of customers are likely to recommend a brand following a positive experience with them.
UI must-haves:
- An easy checkout feature is a must. If your buyers face problems in checking out, chances are they won’t end up buying anything.
- Incentivize your loyal customers to write reviews for their purchases. Reviews build trust and bring transparency.
- Another must-have for your eCommerce store is its mobile-friendliness. Most users today shop online using their mobile phones. If your website takes too long to load or is not optimized for mobile phones, it may discourage purchases from buyers.
- Effective Social Media Marketing
The entire world is on social media today. If you’re still indecisive about whether or not you should be on social media, take note that multiple research says that sales in online stores are expected to reach 22% of global retail sales by 2023, compared to 14.1% in 2019, making now the perfect time to take your business online.
Remember, every jewellery store is online today. You need to ensure that yours has a unique identity of its own. This includes choosing a third-party eCommerce platform. Read about the platforms you can use and more about digital marketing in this blog.
Looking for a fresh website designer? Or do you want to revamp your UI? Or are you looking for a one stop solution for all these services? Look no further. Plushvie offers all services essential to jewellery business today, available under one roof. Get in touch with us today and take the next step towards your jewellery store’s evolution, today!
