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Email marketing & its tools

Email marketing has the potential to convert prospects into customers & one time buyers into loyal & lifetime consumers. Email marketing is a highly efficient digital marketing tool. In the era of social media  & rise in unsolicited spam emails, email remains the most effective way of generating leads & gaining consumer loyalty for the long run.

Emails play a pivotal role in the business arena  so they should be impactful & influential enough to make you reach your target audience as well as to bring in new customers. Through email marketing you can send various types of  content to a list of subscribers via an email, this content can serve to generate website traffics, leads or even product sign ups. It is important to note that newsletters or email serve something valuable to the customers.

Email Marketing tools

1) Hubspot email marketing: It is probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

2) Mailchimp: Mailchimp is a leader in email marketing tools. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you    with valuable audience insights to optimize your marketing efforts.

3) Sendgrid: It is among the best email marketing tools as it effortlessly manages the emails providing an enormous range of organizing images. It offers the business portfolio with considerable guidance and expertise on emails.

4. SendInblue: It will help to organise the working criteria in an enhanced manner by assisting with impactful strategies.

5. Moonmail: One of the promising bulk email marketing services which help in enormous email marketing and aids the business portfolio in creating and organizing the finest emails. 

Most of the above mentioned tools come with strong features even without the need to upgrade paid plans. Small & medium scale businesses can leverage these and many  more such tools for their business by saving time & a lot of money. Even if you wish to upgrade your plans they are quite reasonable & can fit to your budget easily!

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