Having a website has its perks, but what are some issues that can negatively impact your business sales? Have a read!
We’ve spoken about this before, but here’s a gentle reminder – a website is important for a business’s sales because it establishes an online presence, provides accessibility and convenience to customers, establishes credibility, serves as a marketing tool, and enables direct sales – all at the same time.
However, a lack of general upkeep and technical issues in your website may do your jewellery brand more harm than good. To help you out, we’ve listed the top four red flags to watch out for and to keep your website safe from. Scroll through to read!
- Slow Webpage Loading Time
Website issues such as slow loading times, confusing navigation, and poor mobile responsiveness can cause visitors to leave your website quickly, resulting in high bounce rates. High bounce rates can be detrimental to a business’s sales as it indicates that visitors are not engaging with your website, leading to missed opportunities for sales.
If your website is not optimized for e-commerce or lacks clear calls to action, visitors may leave without making a purchase. This can lead to missed sales opportunities and lower revenue for your business.
Pro-tip: You can reduce your website loading time very easily! Always remember to optimize images on your web pages and reduce the number of HTTP requests
- Poor Mobile Responsiveness
Mobile responsiveness refers to a website’s ability to adjust its layout and content to fit the screen size of different mobile devices, such as smartphones and tablets. A mobile-responsive website is designed to provide optimal user experience across different screen sizes and resolutions, ensuring that users can access and navigate the site easily on any device.
Mobile responsiveness is crucial for websites because more and more people are using mobile devices to browse the internet, and a website that is not mobile-responsive can result in a poor user experience, decreased engagement, and ultimately, lost business opportunities.
Pro-tip: You can easily improve the mobile responsiveness of your website using responsive design and also optimizing font sizes and button placements.
- Confusing Navigation
If your website is difficult to use or navigate, visitors may become frustrated and leave without completing a purchase. This can lead to lost sales and a negative reputation for your business.
But how does that affect your jewellery brand? A poorly designed or outdated website can reduce the trust visitors have in your business, leading to fewer sales. Visitors may perceive your business as less credible or less professional if your website is not up to modern standards.
Pro-tip: You can begin organizing content on your website logically and use clear and concise labels for separate heads to help your potential users navigate through your website easily.
- Inadequate SEO
If your website is not properly optimized for search engines, it may not rank well in search results. This can lead to decreased visibility and fewer visitors to your site, resulting in missed sales opportunities.
In other words, inadequate SEO can lead to lower search engine rankings and decreased visibility due to poor keyword targeting, low-quality content, ineffective link building, poor technical optimization, and a lack of mobile responsiveness. Therefore, it’s crucial for your jewellery brand to implement effective SEO practices to ensure maximum visibility and reach for its website.
Pro-tip: You can start improving SEO by optimizing on-page content and meta tags and building high-quality backlinks
In summary, website issues can cause a decline in sales and harm a business’s bottom line by increasing bounce rates, reducing user experience, lowering search engine rankings, reducing trust, and leading to missed sales opportunities. Therefore, it’s crucial for businesses to regularly monitor and address any website issues to ensure maximum potential for sales and revenue.
A website that is fast, mobile-friendly, easy to navigate, and optimized for search engines is important for a business’s success because it provides a better user experience, increases visibility and reach, provides a competitive advantage, improves the brand image, and provides valuable analytics and insights.