Read how Augmented Reality, IoT & other cutting-edge tech is revolutionising jewellery shopping for customers worldwide!
Today, more and more jewellers are adopting the aid of technology. 3D printers, Augmented Reality and Computer-aided Design are not only changing the way people make jewellery but also how they buy them. With a large number of jewellery stores resorting to these trends and practices, it is essential that other jewellers step up their game to stay in the competition.
In this blog, we’ll take a look at how different types of technologies are setting the trends in the jewellery industry.
- Impacting the Design
Computers have had a hand in jewellery designing already, but with new AI Design tools, jewellers have been able to recreate and integrate natural design patterns in jewellery. Shapes that can prove to be complex to be made manually are easily done with AI Design tools.
Not just that, it allows customers to personally design their own jewellery, involving them in the whole process and thus making it more personal.
- Impact on Manufacturing & Inventory Management
The designs made by computer-aided tools are then brought to life through 3D printers. When compared to conventional jewellery moulds used in manufacturing which usually take up to a week to finish, the printers can allow for creating the most intricate pieces of jewellery in just a day!
Moreover, the integration of AI designing tools not only increases the accuracy of manufacturing but also reduces material wastage. Swift designing and manufacturing processes can allow you to scale your store to more locations and people, catering to their unique requests and building a unique brand image.
What’s more? Using IoT (Internet of Things), jewellers can now keep a track of their stock and inventory and for real-time stock replenishment.
- Impact on Sales & Marketing
With most of the world always online, many jewellers are successfully saving on expenditure costs. How? They virtually design their jewellery using CAD and feature the virtually finished designs on their websites and social media platforms without actually manufacturing them first.
Customers then try out this jewellery using Augmented Reality (AR). Once a design is finalised, it is manufactured. AR is a lot more than Snapchat Filters – it allows customers to preview the jewellery in real-time, from the comfort of their homes and the convenience of their schedules. It also allows buyers to engage with your brand, even if they do not end up buying anything.
- Ethics & Sustainability
Sourcing gold and diamond jewellery have always been an ethical concern for jewellers. With today’s buyers more aware of and valuing ethics and sustainability of manufacturing, jewellery stores may want to align themselves with the values that their customers hold in high esteem.
Today, many jewellery manufacturers opt for recycled raw materials rather than indulging in illegal and unethical practices that also drive the cost up.
Today, buying jewellery is much more about the experience. Individual pieces are a status symbol and clients love to leave their personal mark on what they buy. The COVID-19 pandemic has further expedited the technology adoption in jewellery retail. The orders placed online are being processed digitally, with the payments for the same also made digitally. In technology, lies the future of jewellery retail, and many startups are driving the change, with their focus on just one thing – customer satisfaction.
