The business of jewellery-making has always been one to attract attention. As new technologies arise, industry members must adapt to stay in business and make money. These new technologies and approaches are being used by several brands all over the world to digitalize their operations and improve their online presence. Offering the same high-end customer service that many people have grown accustomed to, however, might be challenging.
Internet marketplaces are rapidly becoming the norm for jewellery purchases:
A recent study found that digital practices and transformation in the retail jewellery industry will be key to 87% of jewellers’ success in the future. Almost two-thirds of retail jewellers who answered the survey said they must invest in digital technology to stay competitive. About one-third (30%) said digital technology had helped their stores make much more money in the past year. 50% of retail jewellers anticipate spending more on digital technology in the upcoming year, and another 12–13% anticipate spending much more. This includes enhancing their online presence on social media, websites, and e-commerce platforms.
More over half of the respondents had a single store in 2022 that was accessible both online and offline (through a website or social media) (through brick and mortar). 10% of the stores had numerous locations and an internet presence, while 24% were single locations without one.
Strategies for Implementing Digital Technology in the Jewellery Industry:
It may be easier than it seems at first to make a website pleasant and interesting to use as a physical store. A high return on investment is possible with the help of modern technologies and techniques such as 3D product visualization and configuration, engraving, CPQ, giving products a more personal touch, and focusing on the consumer.
Utilize Social Media Platforms:
The most crucial channels for client engagement and business expansion are social media platforms. These platforms allow brands to promote their goods, publish interesting content, and even offer live customer service. Additionally, leveraging influencers and ambassadors can further help build customer loyalty and trust.
Leverage Video Content:
Businesses can use websites like YouTube, which is growing in popularity as video content, to present their jewellery in an attractive manner. This is a fantastic method to show clients how the brand’s designers and craftspeople work behind the scenes.
Invest in E-Commerce Platforms:
An excellent method to contact clients shopping for jewellery online is by opening an online store. Customers will find it easier to find what they need and finish their purchases quickly if your website is safe and offers different ways to pay and ship.
Use data-driven strategies:
Data-driven strategies can help identify trends and opportunities that can be used to drive sales. For example, businesses can make their marketing efforts more effective if they know what customers like and how often they buy from them. Data can also give brands important insights into their competitors’ activities.
Respond to inquiries via real-time chat:
When selling jewellery online, you need a professional who can describe each piece, exhibit the merits of each stone and metal, explain diamond clarity and colour, etc. This is because customers need someone to talk to ensure they make the best purchase decision.
Chatbots and real-time customer service are better at getting people to buy because they can answer questions immediately. People are more likely to trust your brand if you show that you’re readily available and care about providing excellent service from the start.
Use configuration to cite custom jewellery:
People who make jewellery, especially fine jewellery brands, can make a good living because many want to customize their purchases. Using a product configurator, you avoid all of the issues with traditional methods. With a jewellery piece configurator, customers can create their jewellery character without going over budget. And not only that, they have limitless options! Customers can play with different stones, metals, and designs online to explore the looks they want before finalizing anything.
The ability to shop online anytime and from anywhere is extremely important for shoppers, and it’s an attractive feature for brands.
3D product visualization
Detail shows quality, so jewellery sellers must use the best technology to show off their items. This allows potential buyers to inspect items carefully before making a purchase.
If you want to increase conversions, create rapport and trust with potential customers, and differentiate your brand, use a 3D visualization tool that is precise and of the highest quality. This will allow shoppers to see your product exactly as it is in real life, leaving a lasting impression.
Conclusion
Digital transformation is essential for businesses in the jewellery industry. By following these tips, jewellery brands can increase their customer base and reach more people. Taking your business online will ensure that you can keep up with modern trends and stay ahead of the competition. Not only will it help create a personalized experience for customers, but it also helps make operations more efficient and cost-effective. With the right strategies in place, any jewellery brand can easily transition into the digital world!
